Projects
Highly skilled at planning and implementation of 360 integrated marketing campaigns centred on achieving pre-determined commercial or brand goals
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Adept at leading multi-discipline, cross-functional campaign projects, agreeing KPIs with stakeholders, designing with the customer journey at the heart and evaluating to calculate impact and return
Disney & Cath Kidston
Project Lead
Project lead on 2-year collaboration between Cath Kidston and Disney – the largest commercial partnership in the brand’s history.
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Drove cross-functional project globally across the business, resulting in never-seen-before KPIs. As the ranges grew in scale, they did in popularity, culminating in the largest buy and marketing spend in the brand’s history.
Colour by Cath Kidston
Project Lead
A 360 degree autumn bag campaign with a singular view – leading with colour rather than print. Print and outdoor advertising, full social campaign, including UK-first partnership with Pinterest, influencer outreach and events combined to make the biggest campaign the brand had ever undertaken
Evergreen Site Replatform
Project Lead
Migration of Email, Paid Social & PPC support from in house to agency to build online presence and scale ecommerce business.
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Email marketing strategy to drive traffic and site conversions – included Welcome Series automations, Abandoned Cart series and Back In Stock alerts – increased channel revenue to from 8% to 33% of total sales over 4 years
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PPC Strategy utilising Dynamic Search Ads, Performance Max Campaign, Brand Search & Generic Search / non-Brand Search
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Paid Social Strategy designed to increase purchase volume and value. Included Full Funnel Conversion,
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Editorial Traffic Campaign, Lead Generation, Store Traffic & Event Response Campaign - 150% increase in channel revenue from a 67% increase in ad spend.
