Curriculum Vitae
Professional Experience
2018 - Present
MARKETING & STRATEGY CONSULTANT
FREELANCE
London, United Kingdom
Board-level senior management roles working with Founder-Led businesses including prominent British brand Cambridge Satchel Company, and Ireland’s largest health & wellness business, Evergreen Healthfoods.
2020 - Present
MARKETING & ECOMMERCE
EVERGREEN HEALTHFOODS
Remote - Business based in Galway, Republic of Ireland
Reporting to the Founders & CEOs of Ireland’s largest independent health and wellness retailer (supplements, clean beauty and wholefoods), developed Business Growth Strategy, including Digital Roadmap, Omnichannel Marketing & Product strategies, to deliver against the business commercial goals.
2018
INTERIM MARKETING DIRECTOR
CATH KIDSTON
London, UK
Member of the Senior Leadership Team, reporting directly to CEO and leading a team of 20 across global Marketing & Visual Merchandising teams. Key projects include developing business roadmap, leading brand tracking, developing new global markets, customer acquisition strategy, brand positioning and customer proposition
2015 - 2017
HEAD OF MARKETING
CATH KIDSTON
London, United Kingdom
Leadership and development of team of 8 supporting Brand and Retail Marketing, International Owned & Franchise Business, Social Media & Content plus Wholesale and License Partner Marketing
Development and management of Global marketing program including brand guidelines, social media guidelines and strategy, market entry strategies, roll out of market-appropriate campaigns for the Global business, (including
market specific activations around Eid, Ramadan, White Day and Chinese New Year) and local brand collaborations. UK, Ireland, EMEA, China and APAC expertise.
2012 - 2014
HEAD OF CHANNEL MARKETING
RADLEY, LONDON
London, UK
Strategic planning and management of marketing strategies and calendars for retail stores (high street and outlet), wholesale (including John Lewis and House of Fraser) and International partners (Japan, Russia, Germany, plus US entry strategy) in line with business and commercial revenue objectives
2011 - 2012
CRM & RETAIL MARKETING MANAGER
RADLEY, LONDON
London, UK
2010
MARKETING MANAGER
JIGSAW
Sydney, Australia
2007 - 2009
SELFRIDGES
MARKETING & EVENTS COORDINATOR
London, UK
Education
2023
CIM
Diploma in Professional Digital Marketing
1999-2002
NOTTINGHAM TRENT UNIVERSITY
BA (Hons) Fashion Marketing & Communication
Professional skillset
Omnichannel Marketing Strategy
CRM & Social Media Strategy
Commercial Strategy
Media Strategy & Buying
Brand Strategy & Development
Event Management
Brand Collaborations
Performance Marketing
Brand Collaborations
E-Commerce Management
Tools
Shopify
Klaviyo
Gorgias
Nosto
Office 365
Meta
Asana